Marketing

Manchester SEO Marketing Guide

Excellent web design is essential if you want your business to succeed online. However, if your site does not have good rankings, then very few people, if any, will ever see it. To avoid having a site that’s not search engine friendly, you just have to take some basic search engine optimization principles as well as ideal content development practices into consideration.

I’m a web design expert with Manchester SEO Marketing Agency and I have put a lot of thought in the issues that I and others have come across when creating sites with search engine optimization in mind. That being said, here are several SEO tips that you can use to create a more search engine friendly web design without compromising on style and creativity.

Ensure Website Navigation is Search Engine Friendly

Nowadays, using Flash for navigation only spells bad news, particularly if you do not know how to make Flash objects search engine friendly and easily accessible. Web-crawlers have a hard time crawling through sites that utilize Flash and this will have a substantial effect on your rankings.

Unobtrusive JavaScript and CSS can provide the fancy effects that you want without sacrificing your rankings on the search engines.

Utilize Content That Web-Crawlers Can Read

As we have said in the last decade or so, content is king! It’s the life force of your website and it’s what the search engines feed on. So, when designing your site, ensure you incorporate an ideal structure for your content i.e headings, subheadings, paragraphs and links.

Websites with little content often have a hard time ranking high on the search engines. However, you can avoid this with ideal planning in the design stages. For example, you should avoid utilizing images for text unless you utilize a CSS background image text replacement trick.

Externalize Your Scripts

When coding your site, ensure you put your scripts outside the HTML document. The search engines view a site through what is the HTML document. If CSS and JavaScript are not externalized, there will be extra lines of code in the HTML document that, in most cases, tend to be ahead of the actual content and this tends to slow the web-crawlers. Search engines like it when they gain access to your content as fast as possible.

 

Block Pages That You Do Not Want Indexed

You might have pages on your website that you wouldn’t want the search engines to indexed. These could be those pages that don’t add any value to your content, like server-side scripts. These can even be pages that you’re using to test your design when building your new site. This is not recommended, but most web designers and developers still do it.

It is advisable to avoid exposing such pages to the web crawlers as you may dilute the density of your real content or even face duplication issues, both which could have a negative effect on the rank of your site on the search engines results pages.

Perhaps the best way to prevent web pages from being indexed is by using a robots.txt file. If you have a part of your site that’s being used as a testing section, you should consider making it password protected, or utilize a local web development environment like WampServer or XAMPP.

These are important SEO aspects that you don’t usually find people talking about, but they are very important when it comes to designing a website that is search engine friendly.